• True Die Inc. | 2425 104th Avenue, Zeeland, MI. 49464 | Contact Us Today: 616-772-6360

Who We Are


True Die is a unique group of people that have come together to bring advanced and integrated machining solutions to the market. We have expertise in the design, build, assembly, and development of Plastic Injection Molds, Progressive Die Sets, and Deep Draw / Transfer Tools. With well over 100 years of combined experience, we provide our customers with confidence knowing that our craftsmanship, integrity, systems, and customer service is unparalleled in the industry. We pride ourselves on being the best at what we do.

True Die began as Contour Tool and Engineering in 1998. They established a reputation in the industry for their quality, delivery performance, and sincere care and concern for their suppliers, workforce, and customers. As True Die acquired Contour in 2015, a diverse group of people that shared the same vision and values came together to build on the solid foundation that had already been laid. An emphasis on professional management, investment, systems, and round tooling capabilities has emerged.

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We are a family owned business with a culture that we consider to be sacred. When you walk through our facility the level of pride and personal ownership is very evident. We remain committed to excellence, and we protect our atmosphere at all costs. We hire very selectively because we believe that great teams are built on talented and committed individuals. We work hard to respect the contribution that each of our team members brings to the table, and we do our best to have fun while we strive to be the best at what we do. We value our suppliers and customers that we have had strong long term relationships with very much, and we are welcoming new partners every day.

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